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Harley-Davidson at 120 Years: How the Brand Reinvented Itself

Harley-Davidson at 120 Years: How the Brand Reinvented Itself

24 June 2025

In the pantheon of American motorcycle manufacturers, few names evoke such visceral emotions as Harley-Davidson. As it celebrates its 120th anniversary in 2023, the venerable brand stands as a testament to resilience and reinvention. In